I suppose, as a crypto/NFT maxi (that’s what they call people like me), I should probably distill this whole dot.swoosh Nike ‘our force 1’ thingy (or whatever the hell it’s called) for those who might be trying to figure it out…
First…I think whatever is going on is incredible convoluted. I don’t think their messaging is all that clear nor is it helpful, even for a maxi like me. I have no idea what their goal with this whole thing is. I saw some video of (what looked to be) a dev on the project talking about it and she looked so absolutely unenthused I almost fell asleep.
Second…it's clearly late. They’re a good year from the peak of the (first) bull run, they don't appear to be offering anything of substance *just yet* and they actually *don’t* accept cryptocurrency payment (yet?).
Third…these are going to be nothing like the Flying Formations/DOAF. There were only 120 of those…there are something like 300k of these SO FAR and they haven't been opened up to the general public yet. Anyone who thinks spending $19.82 on a digital shoebox is gonna somehow turn it into a pair of $15k shoes is misguided. I don’t think the intention with these is the same as it is with many of the other projects (but what is the intention?)
Fourth…I have no idea as to where this is going, nor am I all that invested. A lot of these projects *are* legit, but there are far more that are little more than corporate cash grabs, and Nike certainly isn't above a cash grab..
Fifth...The whole ‘talk soon’ bit at the end of the email makes me think that Nike hired one dude to lead the whole thing and he’s the guy who writes the (convoluted) emails and closes every email he writes with ‘talk soon’. One person writing unclear emails to hundreds of thousands of customers buying 'virtual' shoeboxes does not bode well for me.
I’d like to be hopeful…as I think anything that goes wrong here reflects poorly on the ideology and the NFT space as a whole, but I dunno. Nike has certainly done a great job of bringing new and innovative products (and marketing) to the forefront, so I am prepared to be surprised. In the meanwhile, what's $19.82 for a moonshot?