- When mainstream media tells me that Supreme is over, I’ve gotta wonder…is Supreme *actually* over? Because part of the thing that made Supreme cool was that mainstream media didn't even *know* about Supreme. And given that Supreme is losing some steam...is Nike next?
I don’t even necessarily want to say that *any* of these companies have actually lost their cool, but it does seem that they’ve all over-produced their product offerings into a place where many consumers are simply fatigued. Demand has slowed significantly, and I’m sure many of you that sell are even feeling the pinch.
Personally, I’ve been feeling like the bottom of this market was going to fall out back in 2011 or so…only to be completely wrong for a good DECADE. But this time…I dunno. I’ve made it a regular practice to post on IG about how fatigued I am.
There are so many ways to take this conversation, but let’s just say…IMO…in 100 years, Nike will simply be little more than a footnote in history. They’re going to represent a pretty significant blip on whatever scale we’re looking at, but I can only hope we’ve evolved beyond hoarding whatever they drop. And that’s not a dig at them, but it is a comment on how little this stuff actually matters in the context of time. I know that to some of us, Nike is like a religion. They’re the setting sun. We go to sleep with Nike on the brain and wake up and check our apps. We are completely brainwashed.
I listened to an episode of the Wall Street Journal podcast the other day that was discussing whether or not Supreme had lost it’s cool…which…if you’ve been paying any attention…isn’t all that surprising. I’m old enough to remember the early days of Mossimo and Zoo York and Quiksilver and how cool they were until…they…just…weren’t.
But…I guess…overall…my general feeling is that people are tired…they’re tired of the games, they’re tired of the hoops, they’re tired of spending their days and nights and countless hours obsessing over consumer end-products. Or…maybe that’s just me?