Why, upon seeing a single @sneakerfreakermag headline about Roshes, do I find myself almost-subconciously searching for Roshes?
Thank god I have a plan with Roshes....cuz I am not spending more than $30 on any pair of Roshes, ever. (Maybe). But the subconscious reaction I had when I saw that headline tells me that my body still has a lot of work to do.
The first time Roshes hit, I let that whole thing pass me by. I just didn’t care for them and I hated that they seemed to be EVERYWHERE. And I continued *not* caring for them at all up until about a year ago, when I found a pair in good condition in my size for like $7 or something at a local thrift. And then I noticed a few other pairs for similar prices at my local spots and ended up with a good 5 or 6 pairs, for which I’ve been wearing off and on.
As a $10-20 shoe, I’ll buy Roshes all day.
But as a hyped who-knows-where-resale-will-be shoe, I absolutely couldn’t give a damn.
The Roshe is an interesting shoe…designed as a simple budget friendly model - what are the chances Nike pitches it as a collaboration shoe to stir up some hype? What are the chances Nike slaps a backwards swoosh on it and labels it a ‘Travis’ roshe? After that wack-ass stunt on the Mac Attacks, it makes me wonder if any of these things are truly *safe* from the continuous mindf*ck that is the sneaker marketing machine...
(s/o to @sonsofblackmaria for the Olive mockup)