Based on the fact that this dude is like this unstoppable market(ed/ing) machine, JFC could they have come up with a more perfectly perfect name for a Travis Scott signature shoe than ‘cut the check’? How do y’all feel about that name? Aesthetics aside (of which we have only teaser images), doesn’t it seem over(t)ly appropriate? A TRAVIS SCOTT x JORDAN BRAND SHOE CALLED “CUT THE CHECK”. Makes me think of exactly what we’ve all been griping about all along…and…I don’t want to say it feels like a slap in the face but...just goes to show the commodified nature of hype. I can only imagine how the name for this came up over some FaceTime meeting while Travis was being carted off to some far flung destination for his next sponsorship deal… ~~~~~~~~~~~ JB exec: “So, Trav, I wanted to show you a few different ideas for what we have for your signature stadium-performance model…’ Travis: “Cut the check” JB exec: “Um, OK. So, which one of these are you into? This top one here we went with the original OG Jordan 1 eyelets-” Travis: “Cut the check” JB exec: “Oh, OK, you don’t like this one. How about this one with the-“ Travis: “Cut the check” JB exec: “Um what about this one with the strap?” Travis: “Cut the check. Cut the check. Cut the check.” ***Hangs up*** ~~~~~~~~~~~~ I wrote an article on Substack probably more than a year ago now that argued that Travis Scott, as a human being, really doesn’t seem to exist as a real person, IMO. He only seems to exist as a marketing entity. And the name of this shoe…IMO…pushes my assessment further. As for the shoes? They could be dope. No clue, tho. What do y'all think of that name?