A few more thoughts about this ‘cut the check’ thing… 1. I think Nike and Travis Scott are experimenting right now. They are trying to see just how far they can push the commercialization of this dude and whatever he touches. The roll up to his new album and the show in Egypt and the sneaker and merch and blah blah blah just goes to show there is a multi-faceted attempt at continuing to milk this dude for every corporate dollar he can derive. Insanity that of all the people in the world, it happened to be Travis. 2. For whatever reason, these shoes we keep seeing are starting to remind me of the Spi’zikes, and the Son of Mars. Not because of anything other than the fact that they just seem to be these *hybrid* models made for entertainers. I’m pretty sure that the reason the Spike-Lee-ending-up-with-his-face-on-a-bunch-of-Jordan-Brand-sneakers has VASTLY different reasons than TS, but I think it’s interesting that entertainers are ending up with Jordan hybrids instead of…like…completely new models. Which makes sense, tho, cuz I can’t imagine these dudes got skills on court. 3. Speaking of completely new models, I’m hearing that there are actually closer to 5(ish) DIFFERENT silhouettes that are going to be a part of the ‘Cut The Check’ series…and this can at least *partly* be proven as there are pics of Travis wearing different models (strap/no strap). Right now it’s all teasers and kind of like a ‘Travis watch’ thing we’ve got going with social media in order to build up the hype that is currently surrounding dude. Whether or not any of these are actually interesting will remain to be seen… Anyway…I can’t say I have all that interest in the shoes themselves, but this is interesting to watch. If there were a way to quantify exactly how much economic impact this dude has generated for these corporations - from Nike to McDonalds - all the way down to your run-of-the-mill resellers, I think this dude would be in the running for being the most commercialized entertainment personality of all time. Just…fascinating.