The thought came to me when I was writing that thing on Monday about Snoops spotty sneaker history...
To answer this question - there are a lot of things to consider, IMO, but I would love it if their respective accountants could just answer the damn question...lol
A few things off the top of my head...
- Nike is #1 in the states, Skechers is #2
- Travis doesn't get a share of 'resale value' on his limited shoes (that all goes to resellers and StockX), and I'm assuming his revenue share of retail is probably pretty low, considering Nike has a whole roster of shoefluencers. I'd think that Snoop pulls in a MUCH HIGHER revenue share from Skechers, who have already captured the wallets of middle america and are DYING for street cred.
- Travis is immensely popular in the 35-and-under age category, while Snoop is easily the most popular rapper in the world amongst EVERY age category (my 4 year old kid and my 85 year old grandpa know/knew who snoop is)
- Travis' shoes are largely inaccessible for most people who want them (and they likely want them because of that reason), whereas Snoops shoes appear to be MUCH more available...therefore...more *actual* sales that HE likely gets a cut of...
The whole Snoop thing kinda reminds me of Shaq's Wal-mart shoes...400 million pairs of shoes sold...dude is CAKIN'
I'd put my money on Snoop. What about you?