IMO if anyone wants to know why that Skechers deal went for $9.4bn - this company is selling far more ‘Skechers ones’ (obviously taking inspiration from air max 1’s and air max 90’s) than Nike is selling of their flagship models…I don’t know exactly how accurate these numbers are but from what I can tell - they’re close.
A while back I asked ‘is snoop making more money from Skechers than Travis is making from Nike’ and I think most of us agreed - there is a lot of money in low hanging fruit…