Was perplexed for a few days while every blog was claiming that dudes were wearing soccer cleats on cobblestone streets for like a week…then a week of silence…and then news of Nikes new ‘cryoshot’ - a

Was perplexed for a few days while every blog was claiming that dudes were wearing soccer cleats on cobblestone streets for like a week…then a week of silence…and then news of Nikes new ‘cryoshot’ - a ‘cleat’ with the actual ‘cleat’ encased in clear rubber so they’re actually wearable…made me think…was that whole #bootsonlysummer thing just another Guerilla marketing scheme?