A lot of people ask me about Chicago 1's this and Chicago 1's that and I gotta be honest...I just really don't care. I don't care at all. Like not in the least. I think I've owned a pair or two over the years...never wore them (never as in *not ever*) and just ended up selling them. I dunno what it is...but I get way more juiced from seeing a pair of shoes that isn't the most popular sneaker of all time...
That being said, it's a cool release. It's a cool idea. It's a cool storyline. Especially if you've stumbled upon those mom & pop brick & mortars (s/o to @sneakerdave with the dope pickup posts)...
It immediately made me think, though...what kinds of storylines are @nike and @jumpman23 going to be running with 20 years from now? Are they gonna have the 'frozen screen 4's' or the 'SNKRS app 1's'...? All of the stuff that made this sneaker stuff fun for us (US meaning the sneakerheads from my generation) is being deliberately phased out... so that means they're going to have to come up with new ideas.
With Nike, it seems that sport no longer runs the show. It's more about the 'influence'. No one can remember the shoes Lebron was wearing when he won his COVID championship, can they? Are they gonna retro the 'Travis Tragedy Air Maxes'?
But for me...where this bothers me...it's like the hunt no longer matters. This is a *manufactured* hunt. These stores that they are 'paying homage to' have been cut off at the neck by Nike when Nike decided to kill off their accounts. 'The hunt' for me is still hitting thrift stores...the ONE place Nike can't (theoretically) touch. But coppin these off of SNKRS or StockX? Disneyland.
So...I guess...what matters when it comes to this stuff? What stories are they going to tell 20, 30, 40 years from now? And will they be the stories that they WILL into existence or will they be the TRUE, AUTHENTIC stories that we buy into?