Big sneaker news? Or…just some news that is tangentially related to sneakers?
To the surprise of seemingly NO ONE WHO KNOWS ANYTHING ABOUT SNEAKERS, Adidas’ partnership with Beyonce didn’t work out.
Why?
Could it be that there is not a single image online of Beyonce in Adidas sneakers (let alone ANY sneakers) before the launch of this product?
Could it be that she really doesn’t care about sneakers and her fans don’t either?
I mean…if you’re trying to find someone to represent your product, you should probably find someone who would actually *use* your product…if you find someone who would actually *use* your product and that person has a fan base, there’s a greater chance that person can actually convince their fans to buy in. It's kinda the reason you don't have Michael Jordan endorsing tampons or whatever.
If Beyonce were selling heels or sandals or even some slides, I could understand it. But sneakers? Nah.