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I kinda get lost on all of these 'colorway inspiration' stories and think most of them are pretty OD...this is probably like the FIRST picture I've ever seen of a shoe where I thought 'oh, well, damn,

July 26, 2023

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I kinda get lost on all of these 'colorway inspiration' stories and think most of them are pretty OD...this is probably like the FIRST picture I've ever seen of a shoe where I thought 'oh, well, damn, not much story really needed for this one.'

I was talking to my good friend the other day, a colorway designer at one of the big companies, and he told me 'there are just too many storytellers out there' and I couldn't help but just agree. We are INUNDATED WITH STORYTELLING.

Thing is, all of these brands tell stories and we just buy them and then they tell more and we just buy them and they just NEVER STOP TELLING STORIES and, at this point...I'm just much more interested in the stories that WE MAKE with the shoes than I am with the stories they TELL US about.

I feel like I've just heard every corporate-told sneaker story and I'm just...my mind is completely overwhelmed and you'd really have to tell me something amazing for me to care at this point...

I have no idea who designed this colorway, but I like it. (EDIT: it’s @bricksandwood !!!) It's simple and it looks pretty damn close to the inspiration. It isn't over the top and the picture tells the WHOLE story without the need for some massive corporate-speak marketing campaign behind it.

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