The other day I see this pic on GOAT and the first thing that hits my mind is “WHAT IS THE GREATEST JORDAN SOLE OF ALL TIME?”
And, really, they’re mostly all pretty dope, but I think I like the sole of the 23. I think it’s just so unique and I love the idea behind it and it’s not played out like every other one on this list…but…in reality…they’re all dope and have their strengths and weaknesses.
And then as I’m looking through them…I get…like…transported to a place and a time…I think something like this could be either *really* fun, or *really* dumb, depending on how interested you are in playing along…
I put this quote up on my new website…1tostock.com…and I attributed it to Sammy (my bored ape)…the quote is: "The product is only a part of it. What you make of it is the real story."
I started thinking…we all know what each silhouette is known for in the brand language…and what it means to the overall *story arc of the product. But…f*ck all that…I’m tired of hearing about why I should care about a product. How about I tell you why I care about it? How about YOU tell me why YOU care about it? If I think about the MOST impactful sole of MY personal life, the one that I’ve told the most stories about…it’d probably have to be the Jordan 6. If it were about my SNEAKER life, it’d be the 12. If it were my ADULT life, it’d be the 23.
But…all of that…to ask - which is YOUR favorite Jordan sole and WHY?