Saw a tweet from a dude I’ve followed for A LONG time post about how his pair of AE1’s went straight to feet even though dude is *well* known for wearing only ONE silhouette. Had me questioning my whole life. What is this life?
The AE1 is a cool looking shoe, no doubt, but I couldn’t help but wonder - how much of this AE1 rollout is due strictly to the marketing? TBH, IMO, the marketing of this shoe has been an absolute master class - Ant really came out of left field to pump this bitch on so many levels - dude’s probably the most likable (or despicable) player in the league in a cheeky sort of way…and the way he chose to talk about this shoe was reminiscent of Charles Barkley in the 90’s - basically…’IDGAF HOW YOU FEEL ABOUT ME YOU KNOW THIS SHOE IS DOPE.’
Funny thing is…it worked.
But…is there any chance it worked *too well*? Not hating at all…but…as any ‘one-hit wonder’ might tell you - there’s nothing as hard as matching the excitement of that first hit. If we were to look at most of these other sig athletes and their sig lines…who has started out strong and kept getting stronger out the gate? There are absolutely ups and downs...it's always a rollercoaster...but I don't know if I've *ever* seen a debut sig with THIS much fanfare behind it...
IMO…the best sigs in the game right now are these and the Hardens…the last 2 Hardens are FIRE (I believe they were designed by @jalal_enayah) and the next Harden is CRAZY dope (from some leaked pics I saw)...
But...I dunno. Food for thought.