The programming is working!
I don’t know sh!t about f#*€ on this here thing…it looks like there’s a new JB sub-model and it looks like for its initial release the tapped a beautiful designer-lady to collaborate with on. Good idea. Thats what I’ve gathered so far.
Makes me think this is the new playbook. Why waste reach on rehashing the same collab models over and over when they can just kick off new models and get instant reach with a killer collaborator?
Be honest - look at the shape of this shoe. It doesn’t look terrible but it also looks clownish from certain angles. And that’s bad, right? This release will be loud and every subsequent non-collab release will be meaningless, right?
What I can tell you with 100% certainty that the marketing on this here is top notch for a shoe we normally wouldn’t even see on social media.
In either case, it’s nice to see something new. I do with things could stand on their merits without having to resort to this cheap ‘oh look another collaboration’ scheme.