Who remembers?
A unique approach to sneaker packaging. Obviously super wasteful and pointless for those that still need to ‘try a pair on’, but the idea of an air max in an air filled sneaker pillow was too perfect to not mock-up.
I went through all kinds of ideas and iterations for collectible sneaker protection and I’ve all but given up. Sneaker grading, I think, can still be a thing but it’s larger than me…
one thing I learned…packaging is so important, I wish I could have figured it out..