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I’m curious as to what goes on behind the scenes for Jordan Brand Athletes when they are traded…is it anarchy? Is it exciting? Are certain pairs placed on hold? For example, let’s say there’s a mavs

February 2, 2025

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I’m curious as to what goes on behind the scenes for Jordan Brand Athletes when they are traded…is it anarchy? Is it exciting? Are certain pairs placed on hold?

For example, let’s say there’s a mavs colorway in production for @lukadoncic and suddenly JB hears that Luka is traded…do they scrap production? Would they send all remaining Mavs colorways to discount shelves?

Or would they never plan a team colorway release around the trade deadline to begin with (which is probably pretty basic but also…maybe just good business practice)?

Luka joins good company with the only other two JB athletes I can think of ( Eddie Jones and @rui_8mura )…but…what does the JB team focus on for now?

Tags: Jordan Brand
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