The question above is a legitimate question. Something I’ve struggled with as a collector for the past 10-15 years. Owning something like the Original Air Mag comes with responsibility - A responsibility to take care of it and sharing it with the world (possibly, if you’re a cool guy). I don’t want that responsibility.
I ran the ‘cards’ idea by a really popular sneaker guy - I’m sure 99% of you know who he is or have read something he’s published and he said to me ‘man, I love the idea. At this point in my life I’m never gonna own a set of OG ____, but I definitely want something that represents them’.
We then talked about how it’s been like really freakin difficult to own or obtain certain shoes and when you finally do, you don’t even know what to do with them. So they just end up gathering dust in the closet.
As ‘collectors’, even though we love shoes, we don’t love them enough to let them sit and deteriorate in a deep, dark closet to never be seen. I’ve owned some of the rarest shoes in the world but I’ve always shied away from the responsibility - why am I the only guy in the world who gets to enjoy these shoes (in my closet)? I’ve sold so many 1-of-1’s over the years simply because I didn’t want to be that @$$hole who just owns them and keeps them hidden so no one else can see them.
Owning shoes to wear is one thing, but I only have two feet and really can only realistically wear one or two pairs a day- even less than that when I’m on lockdown. Coming to this realization - I wanted to create something that would help me consume these sneakers through a different medium - I wanted to SEE them and look at them - so...why not cards? Through cards, I figure I can still ‘own’ a piece of them without physically owning them. And at this point in my life - wife, kids, high blood pressure - that’s enough for me.
I started with one idea about shoes I really wanted to wear, but then talked with the same friend from above and realized we were coming upon a pretty significant date (August 24th) and switched gears completely. I went into Mamba mode.