Scenario: Let’s say a certain pair of Jordans came out earlier this year. Based on recent models, let’s say that they produced and sold about 20k units. Obviously an immediate SNKRs app sellout.
An interesting question would be...How many pairs are headed straight to feet and how many are headed straight for resale? 5k for feet? 15k for resale?
Some more difficult questions - of resale, how many pairs would have been sold by the 'authenticity gatekeepers' (StockX) by the end of day 1? By the end of the first week? By the end of the first month? By the end of the first 3 months? And…how many pairs would have been sold on the other platforms (ie: GOAT, eBay, consignment shops, etc.)?
And I honestly don’t pay all that much attention to what StockX does or doesn’t do... But I’d estimate 500-1k pairs on day 1 at StockX sounds reasonable. Maybe 1k-2k by the end of the first week. Maybe 5k by the end of the first month…maybe 10k by the end of the first 3 months. I’d assume StockX sees somewhere around the neighborhood of 50% of the resale market and the other players accumulate the remaining 50%. Fair guesses?
I’m asking because I saw some figures the other day that blew my mind: I saw that within 3 months of the release of a Jordan - StockX facilitated ten thousand MORE transactions than there were actual units produced. Imagine 20k units produced, yet 30k StockX transactions. Within the span of 3 months. And why am I seeing the exact same pair in question on the top 5 most faked sneakers for the past 6 weeks on @checkcheckapp ? There COULD be a few ways to read this - ie: repeated sales - but that’s a LOT and what do you think is the most obvious?
One last point - if StockX is 50% of the market and the remaining players fill in the other 50% - totally an estimate - that means 30k MORE transactions in the market. 60k resale transactions, 20k officially produced...All in the span of 3 months. Could that mean only 1 of every 3 pairs (of this particular shoe) on the market is real?