Now, the logistical challenges with creating a card set are kinda wild. It may be why you haven’t yet seen another set created like *any* of the sets we’ve created. I’ve seen plenty of people putting together (sneaker) card sets and none of them seem to make much sense to me. Do they make sense to you? I just…I don’t get it. And the league-licensed cards with sneakers on them are more about the player than the shoe and…I dunno…I felt like I needed something else. It seems lowbrow and it seems lowest common denominator to me. And maybe that’s exactly what it is. But I don’t understand what the theme is with most of these other sneaker sets…other than ‘top 25 on StockX.’ Like there is no storytelling with them.
So to me, creating a card set from scratch is kind of like telling a story from nothing. You take elements that have a common theme and you put them together in a way that makes sense. You take some side stories and sub plots and you add to the story. You contextualize the story. You make it more real…because that’s actually what it stems from - something real. It’s got the good and it’s got the bad. It’s not all just the hottest shoes because that’s not the experience that was actually lived. There were some shitters in there, too. Like…when I used to rip basketball card packs as a kid, there was an element of surprise. And good cards were GOOD cards. If every card was a hall of famer, how fun would that be? And how *fake* would that be? And how Just not interesting to me at all…It’s like going into a sneaker shop - 99% of stuff I wouldn’t wear vs. that one pair that I went in there looking for.
But…I’m getting away from the point - creating a cohesive story amongst the sets I created was a VERY important piece to me. And then determining how I wanted packs to be ripped - the randomness, the odds, all of that, was also VERY important to me. So I took a great deal of time making sure that each and every pack ripped was a *fun* experience. So hopefully I achieved that…