Going through this whole ‘sneaker set creation’ process has been kinda wild, though. The manufacturers, the mess-ups, the issues, etc. All of it is an incredible labor of love, but I noticed…it turned

Going through this whole ‘sneaker set creation’ process has been kinda wild, though. The manufacturers, the mess-ups, the issues, etc. All of it is an incredible labor of love, but I noticed…it turned into like this ‘shot my load’ thing…like…the sets have WAY more depth than anything else that’s out there, but I can’t just talk about the sets every day.  
 
One dude, @beatfeet716 , told me a while ago that ’you haven’t created a sense of urgency [with your sets]’ and that’s kinda stuck with me. And I think it’s because I never really meant for them to have a sense of urgency; I meant for them to be more like books and more like stories and…if they became ‘hype’, then that’d be great…but I didn’t want people buying these just to flip them or whatever. I didn’t really want people caught up in the hype. I wanted to tell a bunch of sneaker stories through sneaker cards and I wanted people to be happy with their purchase and maybe they could connect over the stories and enjoy them how I have enjoyed them. And I wanted everyone who wanted them to be able to have the chance to own them (unlike what these sneaker releases are like). So I created, what I thought to be, enough. And I sold my fair share…but…I dunno.  
 
They’re kinda like ‘one and done’.  
 
I put in six months of work to create a set. I create it. I post about it for a few weeks. Some people buy some. And then the story ends. And no one really talks about it any more. They’ve moved on to the next thing. And I move on to the next thing. Because, at that point, when cards ship, the process (on my end) is pretty much complete. So what do I do?  
 
I went to Walmart the other day and dropped around $100 on new cards - Hoops and Mosaic and Donruss - (my first pack rips in 10+ years) and I gotta say…the ‘ripping’ experience just wasn’t all that much fun for me any more. I bought…I dunno…~150 individual cards in ~15 packs…and, quite literally, 145 of these cards I couldn’t give a damn about. And the other 5 I could easily live without. Is this how people feel ripping my packs? I dunno. Maybe it’s time to rethink the strategy?