And now...a few low-hanging comparisons between religion and brands:
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Religion: people are loyal to their religions. Some to the point of death. (The crusades).
Brands: people are loyal to their brands. Some to the point of death. (Plenty have been murdered over products).
Religion: weekly, monthly, quarterly, yearly rituals. (Holidays)
Brands: weekly, monthly, quarterly, yearly rituals (SNKRs drops. Air Max Day, Yeezy day)
Religion: comfort us in giving us a sense of control over our lives. (Prayer, community).
Brands: comfort us in giving us a sense of control over our lives. (Completion, community).
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I think of the way people talk and the way people act when faced with certain brands and (brand) limitations…and it reminds me of the same kind of loyalty and obsession that came with my days in the church…can you think of any other similarities (or even differences) between religion and brands?